Resources

Written by people who actually dial.

Teardowns of real call recordings. Playbooks pulled from customer transcripts. Honest experiments that didn't always work.

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A teardown of the transcripts, the numbers, and what the founder would do differently if he started over. Includes the actual call recording.

After 11,200 calls, here's the opener that landed transfers 38% better than our top-performing human script. With audio.

What changed in the FCC rules this March, which lists are now off-limits, and how to keep your spam-score clean across phone pools.

$48k spent across Apollo, ZoomInfo, intent vendors, and a few scrappier scrapers. Connect rate, cost per qualified lead, and which we kept.

Sub-6-second warm transfers, 14 persona templates for common B2B roles, and a 2x reduction in voicemail false-positives.

A tear-down of 200 SaaS hero sections and the one pattern that consistently beats every other on conversion.

More aggressive doesn't book more meetings — past a point it just spikes opt-outs. Here's the curve.

Newsletter

One email, every Friday. No fluff.

Three things we learned from real customer calls this week, one experiment we ran, one piece of writing we'd recommend.